Tuesday, April 12, 2011
When we began to outline our initial plans for our packaging, we always knew that point of purchase displays were going to be a big component of our overall message--showing our commitment to the environment on all production fronts. When we sat down with the design team back in 2009, we presented them with our goal: recycled display racks made of either corrugate or wood. Impossible? No. Uncommon? Yes.
However, just last week Coca-Cola announced it's solution to trashed floor displays: recycled corrugate.
As they say, great minds...