Thursday, April 21, 2011

Earth Day 2011

You may have heard us profess on occasion (OK, on several occasions): "Made Here. Made Better." Why? Because we believe we need to keep production local to reduce carbon footprint, make our products using methods and materials that are friendlier to the environment, and reduce and reuse waste. That's what we've set out to do in the sandal industry.

So, in celebration of Mother Earth, we've created a small (but vital) guide of recycling programs and tidbits in our neighborhood, as well as yours, and oh yeah--what we're doing to help.

Our Neighborhood:

Just next door to our global headquarters, 2trg, a technology recycling group (how about that!), is hosting a community collection for unwanted electronics.

The Deets:
Friday, April 22nd
122 E. Genesee Street
Outside Building B
10:00 AM- 6:00 PM

Your Neighborhood:

Visit Earth911 to find a recycling center near you.
Check out your state guidelines for recycling specific products.

Nothing to dispose of but want to get involved? Pledge an act of green with the Earth Day Network on their website or via Facebook. (We're told all the cool kids are doing it.)

Want to hang with us?
We'll be cleaning up the beaches of Seneca Lake in conjunction with the Seneca 7 race we sponsor
next weekend, April 30th, in Geneva, NY. Meet us at 2PM at Lakefront Park. Bring yourself and some gloves. We'll supply the trash bags.

OK, that's our spiel for the day. Now go outside.

Tuesday, April 12, 2011

Great Minds

When we began to outline our initial plans for our packaging, we always knew that point of purchase displays were going to be a big component of our overall message--showing our commitment to the environment on all production fronts. When we sat down with the design team back in 2009, we presented them with our goal: recycled display racks made of either corrugate or wood. Impossible? No. Uncommon? Yes.

However, just last week Coca-Cola announced it's solution to trashed floor displays: recycled corrugate.

As they say, great minds...