Tuesday, April 6, 2010

The Power of Free Sandals

For those of you who may have missed it, on the day before St. Patrick’s Day we posted a link to our veretester program (http://www.veresandals.com/veretester) on our Facebook page.

The skinny on the deal is this: sign up, and when we start production we’ll send you a pair of our sandals. Pretty sweet, huh? Of course, we’ll ask you to fill out a form and send us feedback, but that shouldn’t be too much in trade to be the first on your block to own Vere sandals. Once we’re sweeping the nation and Oprah’s telling everyone about the virtues of Vere, you can tell all your friends “yeah - I helped them launch way back when.”

When we asked you to sign up (and if you haven’t, what are you waiting for?), one of the requirements was that you tell us why you’d make a good veretester. Creativity, as always, was encouraged.

We learned a few things about some of you:

“I do have very cute feet...”


Most of you think you have really, really good looking feet (One of you said something about someone offering you money to do something with your toes, but that seemed a little personal so we just skimmed that part). Some of you admit that your feet aren’t exactly catalog-ready, but think we should send you some free sandals anyway.

“I have a big mouth and would tell everyone about them.” “I will tell all that I see how great my sandals are...”

A vast majority of respondents have big mouths.

We have a couple applicants to be the official Vere Poet Laureate:

“Barefoot I am so nimble and light; uncomfortable shoes are such a plight! still, it is always such a bummer to lack cool footwear for the summer. although bare feet are hard to beat methinks it would be such a treat to wear vere sandals on my feet!”

“I have two kids under four
who run, slide, jump and more
the rest of the details I shall not bore...”

Some of you have kids, and chasing kids is a good test of sandals for a variety of reasons. Most of you wear sandals when there’s no snow on the ground, or whenever you think it’s warm enough. For one guy, that meant 60°. Wimp.

In all, most of you who responded were excited about the opportunity to get a pair of sandals that was well made, had good arch support, would fit right, and you could feel good about. Being made in the USA, and being made in a manner that is easier on the environment registered with almost everyone - which seems about right.

Some of our favorites that fit no particular category:

“As someone who doesn’t like to wear shoes, sandals are a great alternative to tissue boxes.”

“I’m considering running for mayor of Jersey City. Looking for comfort as I walk the campaign trail. Just think of the photo op: Me, Cory Booker, and Mike Bloomberg - all in Vere.”

“I have feet. My feet like to walk, and like to look good while they walk. Sometimes my feet wear shoes. But, sometimes they don’t. Up until now, my feet have always been a fan of sandals that have been made there and made worse. I’ve never understood why? It doesn’t make sense. I think Vere can help change that mentality. Even if it’s one foot at a time.”

“Barefoot I am so nimble and light; uncomfortable shoes are such a plight! still, it is always such a bummer to lack cool footwear for the summer. although bare feet are hard to beat methinks it would be such a treat to wear vere sandals on my feet!”

“I know who Betty was. I used to go to her house on Halloween all dressed up and Uncle Don would take a picture of me and my siblings. Then, he would give you a whole, large sized candy bar... they were the coolest people on William Street.” (note: the above is true. They gave out full sized candy bars on Halloween to grandchildren and nieces and nephews. This must have been expensive, as we were a large family. Also note the excellent grammar, as this was submitted by a teacher. We fear for our youth.)

In all, we’re pleased to have so many responses, and so many people interested in helping out to make our sandals the best on the market. We’re planning to start making our samples in early summer, so stay tuned and wish us luck.

Cheers,

John, Jeff, and Mike