Tuesday, December 8, 2009

Focus-Grouping and our 2011 Line


We've got 'em in-hands... each model, each color, in sample sizes. We were also able to shoot each sandal and get some nice product sheets for each model. The next step is focus-grouping. We're going to be in Fort Lauderdale, FL on December 15th and San Diego, California on the 17th running our pre-screened focus groups. Anxious to see what some very random people will have to say about our sandals, especially in comparison to current models and brands they're attached to and love.

If anyone's interested in either helping out with the focus groups or if anyone in those areas would like to just get a look at the actual sandal line and a version of each model, please give us a holler. We'd love to arrange a showing for you to get a look.