Tuesday, September 22, 2009

A better way.

Sandals really shouldn’t be hard. They mean different things to different people – summer, vacation, freedom, the beach, everyday foot covering (for those lucky enough) – but they shouldn’t be hard. They should be easy.

They should be comfortable as soon as you put them on. They should be made from materials and processes that are less harmful to the earth – or better yet - fully sustainable, recycled, or even recyclable. And why can’t they be made here in the US – providing jobs here and keeping our hard-earned sandal money in our own economy? Oh yeah, and they should be every bit as comfortable and durable as any other sandal without costing much more.

Well, that’s what we think. We’re out to prove it can be done. It’s going to be a pretty challenging journey to get there. For one, there aren’t any sandal factories like that in the US, so we’re going to have to build our own. Then there’s the fact that since no sandals are made here, the raw materials are pretty hard to come by. Plus the fact that some of the processes and materials we ultimately want to use don’t exist yet.

High quality, domestically manufactured, environmentally sound.

That’s the challenge we’ve accepted. We’re going to make them here. We’re going to make them with methods and materials that are friendlier to the environment, that reduce or reuse waste, and we’re going to keep pushing until we make the closed loop sandal. We’re going to do this all without sacrificing any fit, quality, or comfort you should expect from a good pair of flip flops – we actually think we can do a bit better. After all, the greenest, most job-producing sandals in the world aren’t any good if you get blisters on vacation.

We’re a long way from our goal. We’re a pretty fair distance from the starting line. We hope you join with us and follow our efforts along the way. We’ll be sharing some of our ideas and methods here and we welcome your comments, support, and criticism. We hope you check back soon, and we’ll discuss some of the events that got us believing we could make sandals here, and make sandals better.