Thursday, December 10, 2009

P.O.P.


Last week we were fortunate enough to be invited for a tour of a corrugate (cardboard) facility in Emmaus, Pennsylvania with the intent to view some potential Point Of Purchase designs we might be able to use. The people at Impress Packaging have an incredible facility and an impressive line of clients and work. They had their incredible design team sit down with us and help us with some designs we might be able to use for "sandal racks" within stores made completely of either corrugate or wood. The entire structures would thus be made without any metals or plastic like the traditional means used in the majority of stores today.

Many companies are beginning to use this type of product placement within the stores, but it's still not very widespread. We're really trying to open every available door to ensure we can continue our message of keeping things with an "eye to the environment" for each aspect of the production and sales we can.

We're very excited about the possibilities that were presented to us, we really hoped that we could make our entire POP with recycled or recyclable materials, and their design team loved the challenge. Looking forward to seeing what they sketch and put together for us and can't wait to hopefully share.

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