Sunday, November 29, 2009

Wear-Testing on the Beach

(posted by Michael, the "Finance Guy"...)
This is the time, where everyone has cozied up in the traditional Thanksgiving manner, admiring the early snowfalls by the warmth of the fireplace with family, and an abundance of comfort food. So while everyone is enjoying the festivities, I have taken it upon myself to do some more work for the brand. So armed with my pair of Don prototypes, I've taken them to the beach for some real-live scenario product testing.

First impression:
The sandals here are really in their element. The soft upper EVA layer gives each step a soft feel, backed by the support of the middle layers and arch. Finally the dense EVA outsole protects my feet from the potential hazards that can be native to a leisurely stroll along the shore, like those pesky sand burrs, or broken shells, or the hot mid-day sand. The secure fit of the soft webbing offers stability of each step and assures the wearer it will keep your foot squarely on the footbed.


Also, considering the efforts made to reduce waste in the Vere manufacturing process and the emphasis on using sustainable materials, it is comforting to know that although each step produces a distinguished tread on the sand showing the maker's logo, it produces a lighter tread on the earth as a whole.

Monday, November 23, 2009

Spring 2011 Women's "Angie"


After a long few weeks of production (and long months of conception/design/planning) we finally have our first model in-hands, our women's Angie model... Cannot possibly relay our excitement... unbelievably excited to see these, and even more, to get them into people's hands (and on their feet) to start letting people experience the quality and comfort...

Sunday, November 22, 2009

And For The Ladies


Another finalized webbing... on the girls side, our "angie" model shown here... the webbing will be reversed on the one side for our final product, so both sides point to the toe post.

Saturday, November 21, 2009

Finalized Our Webbing Today

Pretty insane to finally see things coming together. Got all three variations on our webbing finalized today, very stoked on how they look...

Tuesday, November 17, 2009

Modified Draft

We met with our mold shop again today and were able to see a model of our rubber outsole. They make these models so that we can check the dimensions and look of the finished product in full scale and in 3D. We made a small change to the tread as we saw it - we added a bit of an angle to the tread blocks, known as draft, to allow it to release easier from the mold when it's completed. Other than that, we were very happy with the way the outsole looked, and we can't wait to see it on Friday.

Monday, November 16, 2009

Step On It

Today we met with our mold maker and got to see a sample of our molded outsole. We'll increase the size by about 20%, but this is a pretty accurate view of what it'll look like:



Pretty exciting day to finally see physical evidence of our efforts. Tomorrow we'll see a wooden model of our rubber outsole, and we'll have actual parts by the end of the week. Much left to do, but being able to "touch and feel" our product - or a part of it - makes the effort worthwhile!

Friday, November 13, 2009

More Sneak Peeking (aka Sneak Peek II)

OK, this is essentially an Illustrator and PhotoShop rendering of another model from the Spring 2011 line... but we're actually working right now (literally, as I type) on the production for all of these. We should have our prototypes in-hand before Thanksgiving... VERY exciting times for us right now.

Monday, November 9, 2009

Sneak Peek


We're getting closer. Some long hours late into the night for johnny have produced some insane production renderings that are something to see for sure. Very soon we'll be entering prototype production and will have some actual sandals to show off. In the meantime, feast your eyes ladies and gentleman... (and please feel free to throw us your 2¢, we're all about hearing both compliments and critiques..) email us at info@12vedegrees.com.