Sunday, November 29, 2009
This is the time, where everyone has cozied up in the traditional Thanksgiving manner, admiring the early snowfalls by the warmth of the fireplace with family, and an abundance of comfort food. So while everyone is enjoying the festivities, I have taken it upon myself to do some more work for the brand. So armed with my pair of Don prototypes, I've taken them to the beach for some real-live scenario product testing.
First impression: The sandals here are really in their element. The soft upper EVA layer gives each step a soft feel, backed by the support of the middle layers and arch. Finally the dense EVA outsole protects my feet from the potential hazards that can be native to a leisurely stroll along the shore, like those pesky sand burrs, or broken shells, or the hot mid-day sand. The secure fit of the soft webbing offers stability of each step and assures the wearer it will keep your foot squarely on the footbed.
Also, considering the efforts made to reduce waste in the Vere manufacturing process and the emphasis on using sustainable materials, it is comforting to know that although each step produces a distinguished tread on the sand showing the maker's logo, it produces a lighter tread on the earth as a whole.
Monday, November 23, 2009
After a long few weeks of production (and long months of conception/design/planning) we finally have our first model in-hands, our women's Angie model... Cannot possibly relay our excitement... unbelievably excited to see these, and even more, to get them into people's hands (and on their feet) to start letting people experience the quality and comfort...
Sunday, November 22, 2009
Saturday, November 21, 2009
Tuesday, November 17, 2009
Monday, November 16, 2009
Today we met with our mold maker and got to see a sample of our molded outsole. We'll increase the size by about 20%, but this is a pretty accurate view of what it'll look like:
Pretty exciting day to finally see physical evidence of our efforts. Tomorrow we'll see a wooden model of our rubber outsole, and we'll have actual parts by the end of the week. Much left to do, but being able to "touch and feel" our product - or a part of it - makes the effort worthwhile!
Friday, November 13, 2009
Monday, November 9, 2009
We're getting closer. Some long hours late into the night for johnny have produced some insane production renderings that are something to see for sure. Very soon we'll be entering prototype production and will have some actual sandals to show off. In the meantime, feast your eyes ladies and gentleman... (and please feel free to throw us your 2¢, we're all about hearing both compliments and critiques..) email us at email@example.com.